The many sides of a pig

Edroso, dday, and Greenwald on the newly developing manufactured "Did Obama call Palin a pig?" flap.

There are apparently millions upon millions of people who see/read/hear about this sort of infantile stuff, whose immediate impulse is not to gouge out their eyes and stab icepicks into their ears to make it stop. Rather, they think it's important. Who ARE these people?